DRUPA Creating The Perfect Package Print Storm

DRUPA 2012 may be over but the impact will be felt in the package print industry for years to come. Here’s why…

DRUPA has become the most important global exhibition for the printing industry. It has held that level of importance for decades. Since DRUPA occurs only every four years, OEMs have adopted this “drum beat” as their R&D cycle to demonstrate new breakthrough innovations. The geographical location is relatively close to the high growth region of the world (BRIC nations). The Düsseldorf Messe can handle many large OEM exhibits, crowds and incredibly complicated logistics for 300,000+ attendees. DRUPA is the “pulse” for the printing industry and will likely remain that way for some time.