Design for Extended Color Gamut
Color Simplification vs ECG
Most systems add green, violet, and orange to CMYK to extend the range of built colors. When a unique color is an integral part of a branding system and repeated throughout the architecture, the ECG palette can be modified to include this equity color. For instance, if your global brand includes a PMS 293 word mark, you may replace ECG violet with this color. This ‘color simplification’ may still limit spot color usage, extend the gamut of built colors, and maintain logo integrity.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.