Design for Extended Color Gamut
Just because a strategy or solution is quicker and cheaper doesn’t necessarily mean that it is successful, especially when the integrity we’ve worked so hard to build into our brands is at risk. Any viable solution must still deliver the brilliant, unique identity that our stakeholders have come to expect.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.