Decide, Dictate, and Deliver!
You are probably familiar with some form of the ‘Designer’s Trilogy’ regarding rush work: Fast, Cheap, Good; choose two. This premise, also known as the Project Management Triangle or Triple Constraint, is that in combination two of the three fall short. Good and cheap is slow, good and fast is expensive, and fast and cheap is inferior.
Scott Hosa started his career in the graphic arts at 14 years old as a printer’s helper at a local newspaper, and has been in printing and packaging ever since. He studied graphic design at Youngstown State University, industrial design at The Ohio State University and has worked on all aspects of global branding for clients including Bayer, GSK, Hershey Company, Kraft Foods Inc., PepsiCo., Pfizer, Procter & Gamble, SC Johnson and Unilever. Hosa is currently helping clients build agile brands that thrive in today’s dynamic, disruptive marketplace as associate director of technical graphics at Landor, a global leader in brand consulting and design.
