W. R. Chesnut

Advances in electronic and laser technology and expanded cylinder choices push the dynamic progression of gravure engraving. By Susan Friedman Gravure engraving technology and service suppliers are carving out distinct grooves that can help package printers make more educated decisions about handling engraving themselves or engaging a trade shop. Bob Balzan, VP sales/marketing at Max Daetwyler Corp., says printers who also engrave typically have two to 10 presses, 25-120 employees, and spend $300,000 to $500,000 for an engraving machine. Engraving service providers contend that taking on the complexities of engraving in-house often results in costly mistakes, and can distract from the core business