Terry Ong

Pushing the limits of packaging graphics to help sell products on the store shelf has resulted in a new prepress art form. Today's package printers are, more often than not, required to be true creative design advisors, offering guidance and suggestions for crafting artwork out of packaging materials and pushing the limits of prepress delivery to enhance point-of-purchase appeal. The result: a new art of prepress, driven to deliver extravagant designs. Inland Paperboard and Packaging foresaw this renaissance—a change in the way its customers were expecting services such as mockups, design enhancements, and new ideas for delivering packaging. In the early '90s, these