Susan Friedman Sheetfed

Sheetfed offset press advances have reached a level where neither sheet size—nor substrate—has to matter. By Susan Friedman Sheetfed offset press technologies have reached a nearly egalitarian state in which small-, medium- and large-size jobs can be handled in similar time with similar resources. But which format are most printers trying on for size? A smaller sheet size that appears to have garnered appeal across printing markets is the 28˝ x 40˝. Achim Schmidt, manager for the packaging and label industry, Heidelberg, relates that the company's 40˝ Speedmaster CD, though introduced at DRUPA 86, took until the early '90s to really catch the sheetfed