Shannon Kroner

Shrink sleeve label printing requires a lot of work, but the rewards can make it all worth while. SHRINK SLEEVE LABELING has taken aim at the product decoration market in a big way. It's not doing this with a single-shot sniper's rifle, either. It's blasting away at market opportunities and market share with both barrels. Shrink labels represent a high-growth segment in product decoration, and those package printers with the technical savvy to make it work are reaping the benefits of its market appeal. Technical savvy is the key, because a shrink label is a moving target—it starts out in one shape and