Mike Schmidt

Narrow-web flexo converters look to benefit from new technologies and market trends, but competitive pressures will be formidable. BRAND OWNERS WANT high-quality packaging and labels that increase product differentiation, produced in shorter runs. Those are taxing demands, but the narrow-web flexo industry is positioned to deliver. Today's market trends offer an opportunity for narrow-web flexo converters to grow their businesses in the face of industry consolidation, competition, and financial pressures. It's a simple formula: What consumers want is what consumer product companies (CPCs) want their converters to deliver, and new narrow-web technologies are making that possible. "Narrow-web converters, press manufacturers, and CPCs are all

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