Marie Alonso

New digital proofing technologies streamline a critical process in the prepress workflow. by Marie Alonso, Prepress Editor ALL THE BUZZ in proofing is soft proofing, color calibration, and digital proofing for the packaging environment. And it has been for several years, but with increasing fervor, collaborations, and software enhancements. Companies aspiring to take leading positions in their respective specialties are joining the progressive package-printing leaders in deploying the latest, most sophisticated digital proofing technologies available. Electronics for Imaging (EFI) has truly redefined itself, acquiring Best Color in order to gain a strong hold on the digital proofing market. Today, it is strongly marketing its

Open-systems workflow solutions are redefining prepress operations for today's package printers. by: Marie Alonso, Prepress editor PACKAGING SERVES THE dual purpose of holding and protecting a product, while effectively presenting and selling the brand. Accordingly, the expectations placed on package printers are very high. Putting today's creative design ideas into practice calls for innovative, flexible solutions. As Heidelberg phrases it, the production process is characterized by seamless workflows, automated handling systems, in-line and off-line coating and finishing, and flexible formats. As workflow solutions move beyond commercial printing into the packaging environment, many companies are jumping on the JDF bandwagon with their automated, integrated