Jason Oliver

Inkjet has stamped its place in commercial printing, but will it ever mean more than coding and marking in package printing? by Kate Sharon "DIGITAL" IS THE buzzword in package printing today. There's digital printing, and even some diecutting, anilox engraving, and platemaking processes have been digitalized. But digital printing—specifically inkjet—is on the minds of many in the industry, and everyone wants to know how the new technology stands up to its conventional counterparts. Inkjet basics More and more inkjet products, designed for packaging applications, come to market each year. While the technology itself attracts attention, its big price tag and muted capabilities often

Digital technology, working with conventional processes or on its own, is making package personalization a more tangible marketing tactic. by Terri McConnell The label and packaging industries were among the first to harness the power of digital technology for variable data printing. Employing ion deposition and inkjet print heads driven by computerized controllers, we've been marking products with bar codes, expiration dates, security codes, and sequential numbers for a long time. But we may have only scratched the surface of the potential offered by the latest crop of digital printing solutions. In its most highly evolved form, variable data printing is the science of