Jan De Roeck

Esko's “2024 Packaging Trends” research revealed four key areas viewed as priorities for packaging production this year.

Supply chain volatility, labor shortages, and rising energy costs all underline that converters need to accelerate the search for increased efficiencies throughout the workflow. That’s why Esko has launched a series of innovations to help businesses accelerate their digital transformation.

Color management commonly describes measures undertaken to ensure color integrity from design through printed output. “Brand” color management ups the ante, so to speak, by attempting to identify, communicate, and reproduce vivid, accurate corporate spot and brand colors on packaging materials from design concept to shipment.

Automation in prepress can significantly improve time to market through workflow process integration. THE AIM OF workflow automation is to be able to respond to customer requirements quickly. This is accomplished by minimizing or eliminating, as completely as possible, the manual steps that can lead to the costly waste of time, materials, and labor. While developments in workflow automation for packaging tend to mimic those in the commercial printing world, software and equipment vendors continue to develop and refine a variety of integrated tools designed to accommodate the special needs of packaging operations. According to Jan De Roeck, marketing director for packaging