James King

As Adobe celebrates 10 years of Acrobat, pP takes a look at how PDF is used in packaging. TEN YEARS AGO on June 16, Adobe Systems launched the first commercial release of Acrobat, and with it delivered the Portable Document Format (PDF). For years before, the company had used the program internally for mundane things like annotating memos and printing corporate phonebooks. Today, you can't be in the graphic communications business without touching something PDF every day. Just how did this software—originally designed as an office tool—become so ubiquitous in the graphic arts industry? You might call it a brand loyalty thing. Because, according