Folding

Carton converters should use their economic head start to get a handle on sometimes-elusive niche opportunities. by Susan Friedman, Editor Folding carton converters, as well as other primary packaging producers, typically have the unique, though sometimes stomach-wrenching, opportunity to see and experience what will happen to the general economy before it takes hold at large. According to Jerry Van de Water, president of the Paperboard Packaging Council, the U.S. folding carton industry is generally regarded as a harbinger of economic cycles because cartons are produced and entered into the supply stream months in advance of consumer goods production. What carton converters see now, he

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