Dave Grove

RFID in the converting industry is full of advantages and pitfalls, but experts say it's time for converters to get involved in the technology. RADIO FREQUENCY IDENTIFICATION (RFID)—those three words present both challenges and opportunities to converters today and will for years to come. On one hand, there's the ugly beast made up of high short-term and long-term expenditures, a steep learning curve, and the fact that the technology is continuously developing. On the other hand, there's a huge customer base yet to be tapped, which is only going to grow over the next several years. This is due to mandates from Wal-Mart and

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