Bob Mikulay

Strong consumer and retailer interest drives the nationwide introduction of beer in plastic bottles. By Chris Bauer You shimmy up to the bar at your favorite local establishment, and order yourself a beer. "Bottle or draft," the barkeep asks. "Bottle," you reply. "Plastic or glass," he inquires. You look back at him, puzzled, thinking he must have spent too much time behind that bar. Beer doesn't come in plastic bottles—or does it? Well, it does now, thanks to Miller Brewing Company and Continental PET Technologies. After extensive test marketing efforts, Miller plastic bottles—the first and only plastic beer bottles available for widespread retail distribution