One-stop Printing & Packaging Solutions to Boost Business

Presentation counts when it comes to making a good impression in business. That’s why the 13th edition of the Hong Kong International Printing & Packaging Fair 2018 — jointly organized by the Hong Kong Trade Development Council (HKTDC) and CIEC Exhibition Company (HK) Limited — promises to be bigger and better than ever. The 2017 edition of the exhibition welcomed more than 15,000 buyers from 101 countries and regions in search of the industry’s top printing and packaging solutions. This year, the 2018 Fair is expecting more than 450 international exhibitors including printing and packaging solutions which serve publishers, advertising agencies, public relations and marketing consultancies, production houses, design studios, retailers and brand owners.

The 2018 Fair creates excellent synergy and exposure for exhibitors by attracting buyers from across the business spectrum. Decision makers from electronics, food & beverage, advertising, retail and other industries all share a common goal at the event: sourcing the world’s finest printing and packaging services to ensure continued success in their markets.

With close proximity to the Chinese mainland, Hong Kong is uniquely suited to host the world’s leading printing and packaging event. The Chinese mainland was projected as the world’s largest print market in 2017, accounting for US$154 billion of the total global revenue of US$668 billion. Along with continued annual growth and demand for print exports, Hong Kong is the ultimate gateway to Asia’s expanding markets.

Next-gen industry trends are also a key attraction for attendees. HKTDC’s research shows increased interest in biodegradable materials, 3D printing and digital printing, innovative retail display solutions such as digital signage, RFID tags and POP displays, along with other tech-savvy developments. Because of that, Printing & Packaging Solutions for Fashion & Accessories and Innovative Retail Display Solutions will return in 2018 after its successful debut last year.

The Innovative Retail Display Solutions zone collects the latest in digital signage, visual merchandising, smart shelf solutions, POP displays, RFID tags, and graphic design to make a winning difference in retail marketing. The Digital Printing & 3D Printing zone dedicates to the latest technology, barcode printing, and computer inkjet plotting that will define the future of printing and packaging.

Superb Packaging for Luxury Goods

Asia is an important market for luxury goods such as jewelry, watches, cosmetics, perfumes, wine, spirits, gourmet food, gifts, fashion, and accessories. With soaring worldwide demand for luxury goods, the De Luxe Zone is where attendees will find high-end printing and packaging solutions to match. The De Luxe Zone highlights the premium quality materials and finishes, including the latest innovations — such as special effects. Design excellence is shown in the range of boxes, bottles, and metal containers, as well as decorative touches and branded tags and labels. In the global luxury packaging market, analysts also project a continuing annual growth rate of 4.8 percent until 2019, making the De Luxe Zone a crucial feature of the 2018 event.

Sustainability Highlighted in Green Zone

Demand for sustainable packaging is also expanding, and reports indicate the global market will reach US$244 billion in 2018 as green solutions define future success in any business. Returning with expanded new product categories in 2018, the Green Printing & Packaging Solutions Zone is where about recyclable materials, sustainable products & services and the future of eco-friendly packaging. Major exhibits include recyclable and bio-degradable packaging materials, recycled ink, and other sustainable printing & packaging solutions.

Activities Add Value

The Hong Kong International Printing & Packaging Fair 2018 gives attendees the opportunity to learn all about the future of printing and packaging and stay ahead of emerging trends to take full advantage of every opportunity in a competitive world.

Buyers can participate in networking events which bring together industry peers from around the world, to exchange news and establish business relationships. Seminars and forums inform visitors of the latest technologies and trends.

Additionally, the largest gift fair in the world, the HKTDC Hong Kong Gifts & Premium Fair, is held concurrently at the Hong Kong Convention and Exhibition Centre. One buyer badge allows access to both fairs. The two fairs are connected by a courtesy shuttle bus service.

Supporting organizations include:

Cangnan Printing & Packaging Association
China Council for the Promotion of International Trade
China Hong Kong Printing Supply Chain Merchant Association
Guangdong Packaging Technology Association
Guangdong Printing And Replicate Association
Hong Kong Retail Technology Industry Association Ltd.
Hong Kong Society of Illustrators
Juridical Association The Printing Association of Pudong New Area
Printing and Printing Equipment Industries Association of China
Shanghai Printing Trade Association
Shenzhen Counterfeiting Association
Shenzhen Graphic Society
Shenzhen Packaging Profession Association
South-China Paper Merchants Association Ltd
The Hong Kong Corrugated Paper Manufacturers' Association
The Printing Technology Association of China
Hunan Plastic Color Printing Industry Association
Wenzhou Printing Profession Association
Zhejiang Printing Association

The organizers also offer exclusive incentive for overseas buyers. For enquiries, please contact HKTDC Hong Kong Office tel: (852) 1830 668, or email: hkprintpack.visitor@hktdc.org