U.S. Future

HILTON HEAD, S.C.—Time's running out to book a spot at Pira's first U.S. Future of Labeling conference. The inaugural conference will take place on Nov. 30 and Dec. 1 at the Crowne Plaza Hilton Head in Hilton Head, S.C. Packaging is becoming as important as the product it contains. With competition in global markets heating up, packaging is now considered critical to the success or failure of a brand. Not only does packaging need to protect, inform and promote, it is increasingly being used to add value through diagnostics and logistics. Labels are gaining popularity fast as brand owners and converters realize their advantages