North Plains

Here's what Digital Asset Management (DAM) really means, and how your shop can find its place in it. by Susan Friedman, Editor When it comes to pursuing Digital Asset Management (DAM), the challenge for our industry is two-fold: Converters and trade shops must first determine their place in the overall image-management scheme, and then sort out which DAM solution best suits their operations. A good no-frills definition of DAM, from consultants Cognizant Technology Solutions, pegs it as "the archival, retrieval, tracking, manipulation, re-purposing, interaction with, and transaction of all types of digital media." DAM architectures and interfaces provide valuable controls for the issues

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