November 1, 2007
Every year as we turn the page on autumn and bundle up for the winter months, it seems as though ordinary things become a bit more magical. The holidays bring the twinkle of lights, the shimmer of freshly fallen snow, and the glimmer reflected by ornaments. Last December, Miller Brewing Company wanted in on some of that magic. The company’s Miller Lite brand took on a dramatic wintry look for the holidays, showing off the sparkle of its limited-edition metallized packaging. Graphic Packaging International created the paperboard basket carrier with eye-catching 3D holography. “Miller wanted an exciting look that first captures the eye, then
