Cory, Linda Discuss Their Roles as Part of NAPCO’s Commitment to Packaging
September 2, 2021 at 10:35 am

Longtime Packaging Impressions editor-in-chief Cory Francer introduces the magazine’s new editor-in-chief Linda Casey. They also discuss Cory’s new role as an industry analyst for NAPCO Research and how he will continue to be part of the Packaging Impressions community through his research work.

Box Pouch for Coconut Sugar Cake Mix Delivers Gourmet Brand Cues
May 16, 2023 at 11:39 am

POW! Package of the Week spotlights a flat-bottom pouch for a decadent coconut sugar cake baking mix. View the video to discover how the printed packaging delivers taste and texture cues while clearly communicating the brand's values such as its commitment to fair trade.

Clever Flexible Packaging System Empowers Home Gardeners
May 2, 2023 at 9:32 am

This episode of POW! Package of the Week looks at the multi-component flexible packaging — manufactured by ProAmpac — for Scotts Miracle-Gro Rescue Outdoor Plant Potion. View the video to learn how the printed packaging simplifies the application of a multi-day plant treatment for home gardeners.

Using Technology to Prove Printed Packaging’s Impact
April 12, 2023 at 11:14 am

Imagine being able to see through shoppers’ eyes in a nearly literal sense. Global marketing experience company Quad is using vision technology to help CPGs do just that at the Packaging InSight by Quad lab in Greenville, South Carolina.

Flexo-Printed Label on Holographic Film Delivers Strong Shelf Presence
March 28, 2023 at 10:27 am

This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. View the video to learn more about how the label printing and finishing help deliver a strong shelf presence congruent with the fitness product’s brand identity.