Video

Longtime Packaging Impressions editor-in-chief Cory Francer introduces the magazine’s new editor-in-chief Linda Casey. They also discuss Cory’s new role as an industry analyst for NAPCO Research and how he will continue to be part of the Packaging Impressions community through his research work.

POW! Package of the Week continues its series celebrating PRINTING United Alliance’s Premier PRINT Awards winners and debuts its first video in the label printing segment. This week, we look at a Premier PRINT Awards winner submitted by Multi-Color Corporation.

For this week’s POW!, we look at a 500-ml paperboard carton that delivers powerful shelf impact in aisle thanks to the printed packaging’s efficacious design with a strong colorway. The wine varietals and their respective colorways leverage the simple design to create a coercive billboarding effort at retail.

This week’s POW! is a bold stand-up pouch with a luxuriously soft finish for gourmet food brand Callie’s Hot Little Biscuit. In addition to the matte finish, which evokes the soft, cake-like texture of the biscuit mix’s final product, the bold and bright package design conveys the brand personality.