Resource Library Spotlight

As packaged goods producers are continuing to seek out ways to maximize their use of flexible packaging, printers and converters are learning to embrace their creativity to enhance the customer and consumer experience.

Finding and retaining skilled production workers is a universal challenge for all segments of the packaging industry. As a younger generation enters the workforce, package printers and converters are finding that there is a lack of awareness about the opportunities in the industry, a concern that is compounded by the aging of the current workforce.

Embellishments and special effects are a growing opportunity for packaging printers/converters. With the ability to produce embellishments on digital devices, these enhancements are becoming more affordable to brand owners and not just left to those with large budgets.

Packaging is a crucial marketing tool and brand owners look for ways to improve its quality, creativity, and effectiveness. Printing packaging on digital presses offers brands of all sizes many opportunities to enhance brand power, engagement effectiveness, and customer experiences. This report combines NAPCO Research data on brand owner trends with examples of how digital printing is powering packaging success and improving customer engagement.