Interactive Print - Augmented Reality

Constantia Flexibles to Take Packaging Into the Digital Realm
November 21, 2017 at 8:51 am

As society continues to move in a digital direction, printed packaging has maintained its viability in the physical world. But, with the recent announcement that Constantia Flexibles is launching an interactive packaging platform called Constantia Interactive, packaging is taking a major step toward bridging the physical and digital gap.

APPtitude: Watch These Spooky Wine Labels Come to Life
October 31, 2017 at 10:46 am

Just in time for Halloween, packagePRINTING Senior Production Editor Ashley Roberts highlights augmented reality enabled wine labels from Australian brand 19 Crimes. Check out how these labels eerily come to life!

Bridging the Physical and Digital Worlds with Packaging
October 25, 2017 at 7:21 am

On the second day of the Digital Packaging Summit, Rafi Albo, owner of SEGMARKETING, demonstrated how his company is bringing physical packaging into the digital world and the role that digital printing plays in that equation.

Smart Packaging Gets Even Smarter
March 21, 2017 at 11:02 am

As brands seek ways to make packaging more interactive, some have tried implementing technologies such as NFC, RFID and QR Codes. But, could image recognition technology — like that provided by MYPACK Connect — make it easier for brands and consumers to access the value of smart packaging?

How to Prepare for the Future of Packaging
July 6, 2016 at 3:04 pm

Technology is a beautiful thing and when used on packaging, it can draw a consumer in, or it can push them away. That's why it's important that package printers and converters know what technology works and when to use it.