Interactive Print - Augmented Reality

Shackleton Whiskey Implements AR for a Virtual Antarctic Excursion
August 6, 2019 at 10:50 am

When the Shackleton brand of Whiskey wanted to increase the likelihood of conversion from consideration to purchase, it turned to augmented reality to engage consumers at the point of purchase with an interactive and on-brand solution.

Smart Packaging Has Arrived โ€” Are You Ready?
August 14, 2018 at 9:27 am

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.

[VIDEO] Where Smart Packaging, Marketing and Technology Intersect
February 13, 2018 at 9:55 am

As intelligent and interactive packaging begins to appear on shelves, the connection between packaging, marketing and technology is growing stronger. Cory Francer, editor-in-chief of packagePRINTING, joined Thorin McGee of Target Marketing and Rob Stott of Dealerscope to discuss smart packaging examples they've seen, how marketers can leverage the technology, and where this all fits into the consumer electronics world. 

Constantia Flexibles to Take Packaging Into the Digital Realm
November 21, 2017 at 8:51 am

As society continues to move in a digital direction, printed packaging has maintained its viability in the physical world. But, with the recent announcement that Constantia Flexibles is launching an interactive packaging platform called Constantia Interactive, packaging is taking a major step toward bridging the physical and digital gap.

APPtitude: Watch These Spooky Wine Labels Come to Life
October 31, 2017 at 10:46 am

Just in time for Halloween, packagePRINTING Senior Production Editor Ashley Roberts highlights augmented reality enabled wine labels from Australian brand 19 Crimes. Check out how these labels eerily come to life!

Bridging the Physical and Digital Worlds with Packaging
October 25, 2017 at 7:21 am

On the second day of the Digital Packaging Summit, Rafi Albo, owner of SEGMARKETING, demonstrated how his company is bringing physical packaging into the digital world and the role that digital printing plays in that equation.

Smart Packaging Gets Even Smarter
March 21, 2017 at 11:02 am

As brands seek ways to make packaging more interactive, some have tried implementing technologies such as NFC, RFID and QR Codes. But, could image recognition technology โ€” like that provided by MYPACK Connect โ€” make it easier for brands and consumers to access the value of smart packaging?