Interactive Print - Augmented Reality

Morton Salt Redesigns an Iconic Package with an AR Twist
April 13, 2021 at 10:05 am

In an effort to reach a younger demographic, Morton Salt shifted its packaging to a clear plastic canister, adorned with a shrink sleeve. The graphics and typography were updated to a more contemporary style, but perhaps most exciting of all, select packages include an augmented reality experience.

Packaging's Increasing Intelligence
December 4, 2019 at 10:45 am

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.

Mobile Augmented Reality Experiences Enhance the Holiday Season
December 2, 2019 at 6:19 pm

Augmented reality is one of the biggest technology trends right now, and it’s only getting bigger as AR-ready smartphones and other devices become more accessible. This holiday season marketers are leveraging the technology to drive both consumer engagement and purchases … and in some cases it is blended with print.

Shackleton Whiskey Implements AR for a Virtual Antarctic Excursion
August 6, 2019 at 10:50 am

When the Shackleton brand of Whiskey wanted to increase the likelihood of conversion from consideration to purchase, it turned to augmented reality to engage consumers at the point of purchase with an interactive and on-brand solution.

Smart Packaging Has Arrived — Are You Ready?
August 14, 2018 at 9:27 am

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.