Interactive Print - Augmented Reality

Packaging's Increasing Intelligence
December 4, 2019 at 10:45 am

From consumer engagement to product security, brands, consumers, retailers, and converters can all benefit from smart packaging.

Mobile Augmented Reality Experiences Enhance the Holiday Season
December 2, 2019 at 6:19 pm

Augmented reality is one of the biggest technology trends right now, and it’s only getting bigger as AR-ready smartphones and other devices become more accessible. This holiday season marketers are leveraging the technology to drive both consumer engagement and purchases … and in some cases it is blended with print.

Shackleton Whiskey Implements AR for a Virtual Antarctic Excursion
August 6, 2019 at 10:50 am

When the Shackleton brand of Whiskey wanted to increase the likelihood of conversion from consideration to purchase, it turned to augmented reality to engage consumers at the point of purchase with an interactive and on-brand solution.

Smart Packaging Has Arrived — Are You Ready?
August 14, 2018 at 9:27 am

Image recognition, near field communication and many other technologies are making packaging a more interactive experience, engaging consumers in new ways. As smart packaging continues to catch on with brands, printers and converters should be prepared to be able to offer these technologies.

[VIDEO] Where Smart Packaging, Marketing and Technology Intersect
February 13, 2018 at 9:55 am

As intelligent and interactive packaging begins to appear on shelves, the connection between packaging, marketing and technology is growing stronger. Cory Francer, editor-in-chief of packagePRINTING, joined Thorin McGee of Target Marketing and Rob Stott of Dealerscope to discuss smart packaging examples they've seen, how marketers can leverage the technology, and where this all fits into the consumer electronics world. 

Constantia Flexibles to Take Packaging Into the Digital Realm
November 21, 2017 at 8:51 am

As society continues to move in a digital direction, printed packaging has maintained its viability in the physical world. But, with the recent announcement that Constantia Flexibles is launching an interactive packaging platform called Constantia Interactive, packaging is taking a major step toward bridging the physical and digital gap.

APPtitude: Watch These Spooky Wine Labels Come to Life
October 31, 2017 at 10:46 am

Just in time for Halloween, packagePRINTING Senior Production Editor Ashley Roberts highlights augmented reality enabled wine labels from Australian brand 19 Crimes. Check out how these labels eerily come to life!