Digital Printing-Inkjet Roll-to-Roll
The creative team from a customer of Steinhauser Inc., a Newport, KY-based printer of labels and flexible packaging, was shown several bottles decorated with the same label. They were asked to determine which were printed flexo and which were digital.
We’ll provide an overview of what is changing in the label market and how a commercial printer can tap into new revenue streams.
drupa 2012 promises even more digital technology developments than "digital drupa." Both toner-based and inkjet technologies are relative newcomers in package printing, so the upside potential for developments that move these technologies forward is tremendous.
Variable data in packaging comes in a variety of forms resulting from an assortment of needs. In some cases, the variable data might be beverage labeling indigenous to a geographic area or other targeted marketing materials. In other applications, the variable data comes in the form of 2D or traditional bar coding to help protect a brand against counterfeiting or diversion. And, in still other cases, the variable data exists as alphanumeric coding to authenticate promotional purchases. Digital presses are the engines used to print variable data. “Digital print engines are the most compatible with variable data as they are designed to manufacture data-driven