Consumables-Substrates - Paperboard

Demonstrable Craftsmanship Inside & Out
February 13, 2024 at 9:29 am

Learn more about how Victory Brewing Company used printed packaging to showcase a commitment to craftsmanship before the consumer takes even their first sip of ale.

Cheez-It Box Part of Larger Strategy From Trendy Intl Brand
January 30, 2024 at 8:49 am

This episode of POW! Package of the Week features an example of printed packaging as part of a brand’s strategic marketing program. View the video to learn more about the international, streaming game development collective, the role of co-licensing in the brand’s marketing and branding strategy, the art by renowned artist Tristan Eaton, and the…

Carton Makes a Splash in Natural Haircare Market
October 17, 2023 at 8:31 am

In this episode of POW! Package of the Week, we look at a special-edition carton sent to us by Dennis Bacchetta of Diamond Packaging. View the video to learn more about the carton and how the printed packaging empowers the symbiotic brand equities of Disney's The Little Mermaid franchise and HBA brand Carol's Daughter.

Exploring "The Folding Carton Opportunity" with Lisa Cross
September 6, 2023 at 12:19 pm

Lisa Cross, principal analyst with NAPCO Research, discusses the educational session, "The Folding Carton Opportunity," which will be presented during the upcoming PRINTING United Expo in Atlanta, October 18-20.

Coca-Cola Collab with Rosalía Delivers Edgy, Phygital Experience
August 22, 2023 at 11:30 am

On this week's episode of POW! Package of the Week, we actually spotlight two printed packages — the fridge-pack carton and mini-can for The Coca-Cola Company's collaboration with Grammy-award-winning singer and songwriter Rosalía.