Consumables-Substrates - Paper

Even Packaging Icons Can Benefit From an Update
July 5, 2022 at 12:07 pm

Proving that even the most iconic packaging can benefit from an update, Campbell’s updated its famed red-and-white labels to create printed packaging that is both familiar yet new. View the video to learn more about the new packaging and its improvements.

Augmented Reality Labels Feature Iconic Fortune Teller Zoltar
June 21, 2022 at 11:52 am

This week’s episode of POW! Package of the Week! looks at augmented reality labels from beverage packaging innovator Jones Soda Company. View the video to learn how collaboration and the power of printed packaging with augmented reality technology brought this fun and memorable collection to “virtual” life.

Healthy Foods Brand’s Digitally Printed Carton Is a Feast for the Eyes
May 31, 2022 at 12:48 pm

This week’s episode of POW! Package of the Week! looks at a digitally printed and laser cut-and-scored carton for One Basix protein bars line by One Brands, located in Charlotte, North Carolina. Virtual Packaging sent us the packaging, which was printed at the PSP’s plant in Grapeview, Texas. 

Printed Pouch Demonstrates Smart Sustainability
May 10, 2022 at 11:33 am

This week’s POW! Package of the Week — the Nestlé Smarties Stand-up Pouch — demonstrates how an innovative approach to single-use packaging can lead to sustainability gains.

Precision Printing Helps Nutraceutical Carton Stand Out
March 29, 2022 at 1:59 pm

View this week’s episode of POW! Package of the Week! to learn how Virtual Packaging in Grapevine, Texas printed and converted a stunner of a folding carton that communicates well on shelf and looks fantastic doing it.

Packaging Materials and Technologies to Achieve Sustainability Success
March 11, 2022 at 5:41 pm

A new report from NAPCO Research, sponsored by Memjet, offers essential information about how printers and converters can their customers reduce their environmental footprints, including an exploration of packaging materials and their sustainability pros and cons.