Consumables-Substrates - Film

Metallic Look of Shrink Sleeve Hits All the Right Notes for Household Brand
April 11, 2023 at 10:51 am

On this episode of POW! Package of the Week, we look at a printed shrink sleeve that uses package printing innovation to deliver an iconic look for the WD-40 brand. Check out the video to learn more about the printing innovation and how the packaging encourages repeat purchases of the packaged product.

Flexo-Printed Label on Holographic Film Delivers Strong Shelf Presence
March 28, 2023 at 10:27 am

This week’s episode of POW! Package of the Week features the flexo-printed label for Vitamin Shoppe’s BodyTech Elite Altered Strength Preworkout powder. View the video to learn more about how the label printing and finishing help deliver a strong shelf presence congruent with the fitness product’s brand identity.

Produce Packaging Presents Fresh New Look
February 20, 2023 at 5:37 pm

This week’s Package of the Week is the redesigned packaging for gourmet produce company Fresh ‘n Crips Farms and comes courtesy of branding and design firm MBN Creative. View the video to learn more about the new design and how the packaging is printed and converted.