Tom Newmaster
Tom has 25+ years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has launched new products for Fresh Solutions Network, Koch’s Turkey, Klamath Basin Fresh Organics and Wolfgang Candy to name a few. As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as BXP, Flexo Magazine, International Package Design, FoodDIVE and others.
We need to focus on the reduction and reuse of plastics, not just recycling.
Tom Newmaster has been researching the impacts of packaging on the environment with the hope of shedding light on the truths and myths.
As plastic tops the list for crimes against sustainability, how do you differentiate rhetoric from reality? What’s new? What holds the most promise? And what’s the reality check?
When it comes to teaching package design, one thing there is no shortage of is opinions. But when you get to the marketplace, how much are opinions worth? At the end of the day, it's the consumer's opinion that counts. How is the student supposed to get exposure to that kind of knowledge?
Rather than running back and forth to a grocery store, a growing number of people let a service do the shopping and preparing for them. During the pandemic, meal subscriptions really took off. Let’s look at a few examples of how meal kits are trending and the packaging they employ.










