Tom Higgins

A recent study from Tetra Pak details the role packaging plays as consumers become more connected and brands seek ways to communicate with consumers in the digital space. To help facilitate this communication, digital printing is playing an increasingly important role.

It's hard to deny the importance of labeling in product packaging and how it can entice a consumer to make a purchase. But to gain an understanding of how labels can evoke certain consumer behavior, Avery UK has conducted a study that looks into the psychological aspects of labeling.