Roger Gimbel

Retaining clients is as crucial to the health of your business as acquiring new ones. Here are some ideas for a retention strategy.

When you’re finally in the room with a decision-maker, don’t make mistakes that will cause them to end the sales meeting.

Printing processes are intricate. Sharing this information with customers shows you are a professional and understand the industry.

Printers focus on how a project looks, but how often do you consider the suitability of a printed piece for someone with a disability?

While the handling of a physical product is already a proven method of establishing a strong connection, adding print embellishments can take that connection to a new level. By enhancing a printed product, a fuller sensory experience can be achieved, leading to a deeper impression on the consumer.