Jules VanSant
Jules brings a high-profile presence to her position as Executive Director of Two Sides North America. She has experience in a variety of roles in manufacturing, non-profits, and associations in the print and graphic communications space. Her focus is on truth in messaging around sustainability and greenwashing issues through marketing, direct outreach, and community building.
Jules is also a partner at Bubble & Hatch Marketing and serves on several industry boards.
In this guest article, Jules VanSant of Two Sides North America distills research on screens, social media, and learning. These findings underscore why IRL brand messages remain powerful tools for communication.
Data proves investments in eco solutions are beneficial for both the planet and business as young consumers prioritize sustainability.







