2022 was supposed to return to normal, but many issues from 2021 carried over, with paper and raw materials topping a list of concerns.
Elise Hacking Carr
We spoke to industry experts to learn more about where integrated products are excelling and how to balance their pros and cons.
As part of an essential industry, label and tag producers have kept the presses running throughout a trying 2020. They faced familiar challenges regarding capacity, rushed timelines and nonprint-ready artwork files, but thanks to COVID-19, the new normal quickly became business unusual.
Coca-Cola's wildly popular 'Share-a-Coke' campaign has proven to be an excellent example of the benefits of personalization in packaging. This summer, the beverage giant will create an even more personalized experience with its soda labels.