U.S. Pouch Demand to Reach $6.5 Billion in 2010

CLEVELAND, OH—In a new study by The Freedonia Group called "Pouches," the industry research firm is forecasting the demand for pouches in the U.S. to rise 6.3 percent annually through 2010 to $6.5 billion. This growth will be spurred by continued expansion of the stand-up pouch segment and healthy gains for flat pouches in certain markets. Pouches, particularly stand-up types, will benefit from increasing incorporation of such value-added features and properties as spouts, zippers, retortability, and microwaveability.