U.S. Pouch Demand to Reach $6.5 Billion in 2010
CLEVELAND, OH—In a new study by The Freedonia Group called "Pouches," the industry research firm is forecasting the demand for pouches in the U.S. to rise 6.3 percent annually through 2010 to $6.5 billion. This growth will be spurred by continued expansion of the stand-up pouch segment and healthy gains for flat pouches in certain markets. Pouches, particularly stand-up types, will benefit from increasing incorporation of such value-added features and properties as spouts, zippers, retortability, and microwaveability.
The fastest growing markets for stand-up pouches will be cheese, processed foods, and consumer and industrial products, while strong growth for flat pouches will be seen in such markets as fresh produce, medical and pharmaceutical products, and consumer items.
Stand-up pouch demand will be driven by aesthetic appeal, reclosability, freshness protection, and the ability to differentiate products on store shelves. Flat pouches will maintain their position as the dominant pouch type through 2010. Side seal pouches will post above-average gains due to healthy growth in such markets as cheese, yogurt, pudding, and pharmaceuticals.
For more information, visit www.freedoniagroup.com.