The Video Under the Label
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LOS ANGELES—March 20, 2014—This summer, Giumarra Reedley will be launching a new plum promotion, “Easy as Pie.” The packaging and retail display program will be introduced to the industry at the Northern California Fresh Produce & Floral Expo on April 9, 2014 in Pleasanton, CA, booth 95.
The promotion features plums packed in Nature’s Partner branded 2-lb. zip lock pouch bags with a peel-off recipe label and QR code linked to a YouTube cooking video. The video, “How to Make a Fresh Plum Pie,” features Helen Krause of Reedley, CA, who shares her time-tested plum pie recipe and step-by-step easy baking techniques.
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