The Coca-Cola Company Keynotes Color Management Conference

PITTSBURGH, Pa.—The Color Management Conference, Dec. 3–6, 2011, in Phoenix, will feature a keynote presentation from Axel Kling, senior packaging graphics quality manager, The Coca-Cola Company. Kling will address the importance of color consistency for a consumer product company and delve into how Coca-Cola communicates the brand message company-wide and the crucial role color management plays in ensuring the company’s long-term, sustainable growth and market share. Attendees can learn how this consumer brand giant capitalizes on a skillful integration of brand, business, and creative strategies via a color-managed process.