THE ABCs OF DAM

Todd Eckler, VP at solutions provider North Plains Systems, describes DAM as "an important hook in staying engaged with customers." But at what angle should it be approached?

Is DAM a fit for your operation?

First, it should be determined if image volume is high enough to merit setting up a DAM system in the first place. Next, a shop must zero in on the best technology solution. Among the considerations: A workgroup (which typically links one department) or enterprise (which typically links multiple departments or divisions) system? A system that interfaces with an internal database, or is powered exclusively by a Web server? An off-the-shelf or a custom-designed system?