Superior Lithographics: FirstTouch for QR Codes
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The appeal of QR codes has exploded in recent months. Consumers simply scan the QR code with any smartphone, and are brought directly to a mobile Internet site with special promotions and other information. According to MGH Group’s QR Code Usage and Interest Survey (February 2011), 32 percent of U.S. smartphone users have scanned a QR code, while 70 percent plan to use a QR code again or for the first time. QR technology can now be found virtually everywhere—on coupons, circulars, billboards, and more.
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