Successful Start for Heidelberg/Masterwork Partnership
The strategic partnership between Heidelberger Druckmaschinen (Heidelberg) and Chinese manufacturer Masterwork Machinery (MK) in the postpress sector for packaging printing has had a successful start. Heidelberg is using its global sales network to sell die cutters and folder gluers produced by Masterwork, plus additional machines for packaging production. It is also providing service support.
In six months, more than 10 machines have been shipped to customers, primarily in Europe, reflecting the partnership’s success. The aim is to continuously increase the volume of business by progressively expanding the product portfolio.
“By using MK products, we can meet the specific demands of our customers on the packaging market," said Harald Weimer, member of the Heidelberg Management Board responsible for global sales. "They need the best machines for their individual requirements so as to ensure efficient and cost-effective folding carton production. We offer customers what they need, whether from Heidelberg or a partner. In MK, we’ve found a partner that has impressed us with the quality of its production and innovative research and development. It is a partnership that more than meets our high expectations.”
Continuous Portfolio Expansion
The partnership between MK and Heidelberg aims to satisfy the growing demand for innovative machines for postpress in the packaging sector. The right products and technologies, comprehensive service, and a rapid supply of spare parts are key. The products that are being distributed include the Promatrix 106 CS and Easymatrix 106 CS diecutters. Future offerings will include various offline inspection, hot foil embossing, and blanking equipment.