Strong Incentives for Publishing Industry 2.0
by Bernd Zipper
Visitors to next year’s drupa—to be held May 29 to June 11, 2008 in Düsseldorf—will have the opportunity to experience new innovations first hand. The hottest venue this year will be the drupa innovation parc (dip, presented by HP), Halls 7.0 and 7.1, located at the north entrance to the Messe Düsseldorf. The exhibition space will showcase about 160 exhibitors.
dip is best described as a “microcosm of innovations” and features eight different themed sections. It is well-suited for startup companies and smaller-sized firms as an ideal venue to highlight their latest developments. Established companies will also have a strong presence, but there is an important prerequisite: they must be future-oriented and global. The products in this exhibition space will cover the gamut of print solutions.
Océ, the official print partner of dip, will provide the drupa think tank with professional support. In the dip section, presented by HP, exhibition visitors will gain a unique overview of the latest developments in diverse sectors of the print trade. Publishing houses, agencies, and users will discover upcoming trends and learn how to tap into new opportunities. The drupa innovation parc will be a magnet for attracting new target groups, such as customers in the print media trade and corporate publishers.
The dip tour is a new service that will be unveiled in 2008. Interested visitors can take a guided tour around the eight themed sections of the dip powered by HP, accompanied by a dip employee. This special tour is designed to give visitors a strategic overview of who’s who in the exhibition area and all the new innovations, while also providing the option to go directly to a particular specialist area. This time-saving service will save exhibition visitors from spending hours searching for what they need and enable them to conduct targeted networking.