interpack 2011: Smart Packages for Freshness
Because more and more consumers are attaching importance to healthy and green products with added value, experts anticipate strong growth in the smart packaging market. The US market researcher MarketsandMarkets expects global turnover with smart packages to grow by 8.2 percent annually to around $24,000 million from 2010 to 2015. Analysts see not only MarketsandMarkets labels on the advance, but also radio frequency identification technology (RFID). Via sensors, microchips integrated in the packages constantly gather data on the product’s condition such as moisture and temperature and issue an alarm when the values move outside the programmed upper and lower limits. Or there are chips that help patients take medicines in the correct dosage and punctually, emitting an audible signal indicating when it’s time to take the medicine. However, the microprocessors are capable of more: fed with such data as the filling location or date of manufacture, their products can be continuously traced—an important feature in the battle against piracy.
- Places:
- Chicago
- Switzerland