interpack 2011: Smart Packages for Freshness
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“By enabling our customers to check the freshness and quality of our products, our labels underline our quality philosophy,” explains Kneuss CEO Daniel Kneuss. The poultry producer introduced the OnVu label in 2008, and other companies now aim to follow its lead. “We're negotiating with fast-food and retail chains worldwide,” says Martin Angehrn, in charge of OnVu at BASF. In 2008, the German chemical corporation purchased the Swiss paint specialist Ciba that had developed the indicator together with the German machine manufacturer Bizerba.
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