Shrink Label Savvy
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This appears to be a further opportunity beyond individual package shrink labels. "Warehouse and club stores of the world continue to take in a significant percent of the consumers' dollars," says Kroner, "especially as they reduce the amount of oversized bulk items and switch to regular-sized items in multi-packs. This trend, too, will create growth for shrink sleeve applications, as many multi-packs are bundled and decorated using shrink sleeves."
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