SEE and Koenig & Bauer Announce Strategic Partnership
Sealed Air Corporation (SEE) and Koenig & Bauer have signed a non-binding letter of intent to expand a strategic partnership for digital printing machines. The partnership aims to significantly improve packaging design capabilities by developing state-of-the-art digital printing technology, equipment, and services. Solutions developed by SEE and Koenig & Bauer will scale and deliver digitally printed materials dramatically faster, enabling brand owners to promote products by connecting with consumers through a digitally enhanced package.
The Koenig & Bauer RotaJET-series of digital printing presses will feature SEE’s prismiq intellectual property, software, and hardware. By accelerating the digitalization of printing platforms, both companies will drive the expansion of their portfolio of solutions. The partnership will expand market opportunities for both companies and result in co-branded digital printing presses.
Launched last year, SEE’s prismiq solutions empower brand owners to increase speed to market with higher quality and more cost-effective designs. These solutions also power business performance, improve operational efficiency, and reach consumers through digital content connected to packaging.
“SEE is pleased to partner with Koenig & Bauer to enhance both of our digital transformations,” said Ted Doheny, SEE president and CEO. “SEE’s prismiq technology will help Koenig & Bauer convert their printing platforms from analog to digital while Koenig & Bauer will help accelerate and improve the robustness and effectiveness of SEE’s digital solutions.”
"We are proud to intensify our established partnership with SEE. It is a strong and effective catalyst for further developing our digital printing strategy and digital product initiatives and enhances the strong position of our RotaJET-series of printers for further industrial success,” said Dr. Andreas Pleßke, CEO of Koenig & Bauer AG. “To strengthen our broad product portfolio of presses and software solutions for the printing and packaging markets, we have relied on successful cooperation agreements for many years. This unique collaboration with SEE will enable us to create enormous potential for technological progress and business development for both partners."
The preceding press release was provided by a company unaffiliated with Packaging Impressions. The views expressed within do not directly reflect the thoughts or opinions of Packaging Impressions.