Screen Printing - Attractive, Versatile

Screen printing has no trouble distinguishing a package from others—both visually and tactilely. And, as Joe Posusney, marketing manager, Gallus Inc., explains, adding touch to a consumer's product-selection process can increase sales—what consumers can feel, they tend to buy.

"In the past, the No. 1 feature for screens has been the ability to lay down opaque coverage. Now part of the reason for its popularity is that it adds to the 'touch and feel' of a label," Posusney said.