RotoMetrics Launches New Logo, Wins Award
ST. LOUIS, Mo.—RotoMetrics recently unveiled its new corporate logo as a means to strengthen international brand identity.
The logo, which includes a graphic interpretation of a rotary die, received the Gold Award for “Corporate Identity Graphics, Logos or Trademarks Designed for Company or its Products” at the recent Targeted Advertising and Marketing Awards in St. Louis. Judging was based on three criteria: concept, execution, and results.
“With the company’s 50th anniversary approaching (1957-2007), we felt the time was right to give the RotoMetrics logo a fresh, updated look,” said Karen Moreland, vice president of international operations. “The addition of a distinctive blue graphic to our logo better illustrates who we are and what we do. Our goal was to create a unique visual that converters would easily recognize as a symbol of our quality products and customer service for years to come.”