The Perfect Blend: Roastar Purchases HP Indigo 20000 for Coffee Packaging Business

WAUSAU, WISCONSIN—September 17, 2014—Custom coffee packaging printer Roastar is growing its HP Indigo installation with the purchase of an HP Indigo 20000 Digital Press at Labelexpo 2014. Roastar’s customers already take advantage of the flexibility and short-lead times afforded by digital technology. With the wider format and gravure-matching print quality of the new press, the company plans to deliver faster turnaround times as well as target new markets. The 30-inch width will also allow the company to create a more dynamic end product with new bag designs and packaging styles they were previously unable to produce digitally.

“At Roastar, we are committed to offering our customers quick turnaround times at quantities they actually need,” said Will Reif, president, Roastar. “With the wider-format of the HP Indigo 20000 will let us offer faster turnarounds for on-demand orders, but the 30-inch width also provides the opportunity to create new coffee bag designs and styles.”