Quad To Explore New Digital Technology for Package Printing
Landa Digital Printing, headquartered in Rehovot, Israel, and Quad, headquartered in Sussex, Wisconsin, announced this week that Quad is adding the Landa S10P Nanographic printing press to a Quad location in New Berlin, Wisconsin.
While the company’s announcement primarily looked at how Quad plans to use the Landa S10P Nanographic Printing Press in its In-Store Solutions production lineup, supporting Quad’s in-store and personalized customer engagement applications, the PSP isn’t stopping there.
In a written statement released by Landa on behalf of both companies, Tim Ohnmacht, president of In-Store Solutions and South America for Quad, said, “The S10P will support time-sensitive, in-store production with the highest caliber imagery, in the most compressed cycle times we’ve ever offered. Two-sided signs, measuring up to 41 inches, in all their remarkable brand colors, will print and ship faster than ever. Brands will be able to respond and execute on market changes with higher – much higher – frequency.”
In a follow-up statement exclusive to Packaging Impressions, Ohnmacht added, “While this Quad facility in New Berlin, Wisconsin, focuses on in-store signage and displays, and that’s the main purpose for the new press, at least initially, we are also actively exploring the application of the Landa technology for packaging.”
The seven-color perfecting Landa S10P prints 96% of Pantone colors and, according to the manufacturer, is the fastest B1/41” digital printing press on the market at a reported 6,500 spa printing fully variable data. Dave Calmes, Quad manager of corporate press support, spearheaded Quad’s press research and is especially keen about the Landa S10P’s double delivery because it can handle short-run fill-ins that would otherwise be produced on one of Quad’s sheetfed presses. “This is what a premier marketing experience is all about,” Calmes said in the original statement announcing the partnership. “With the double delivery on the S10P, we can get short runs done quickly, without concern for quality or consistency.”
“Print leaders stay ahead of the curve by incorporating cutting-edge solutions that affect real change,” says Landa Digital Printing’s chief executive officer, Gil Oron. “By investing in the S10P, Quad substantiates Nanography’s role in breaking barriers inherent in traditional digital and offset printing. Landa is proud to have Quad as a strategic partner and looks forward to supporting Quad and its clients with our revolutionary technology. We continue our commitment to developing state-of-the-art Nanography solutions to benefit Quad, as well as the entire market, as time goes on.”