Q&A with Jeroen Diderich Sheds Light on Avery Dennison's Acquisition of ACPO
Following the recent announcement of Avery Dennison's acquisition of ACPO, Jeroen Diderich, VP and GM of Avery Dennison Label and Graphic Materials, North America, offered further insight into the joining of the two companies. Packaging Impressions contacted Diderich, who provided the following written responses:
Packaging Impressions: What were the key attributes of ACPO’s business that attracted Avery Dennison?
Jeroen Diderich: ACPO’s unique portfolio and capabilities in the self-wound (linerless) overlaminate space are a strategic complement to our existing business and will be a value-add for our customers. Their focus on customer service and quality make it a great fit for the Avery Dennison family.
PKI: How will ACPO’s products be complementary to the Avery Dennison portfolio?
JD: The overlaminate products work in conjunction with our current Avery Dennison solutions across all of our existing portfolios, food, beverage, personal care, pharma and medical, durable and industrial goods, prime film and paper, variable information and flexible packaging.
PKI: How will the added support and backing that Avery Dennison provides potentially enhance the ACPO product line?
JD: Avery Dennison’s experience in marketing and technical expertise will help accelerate the commercialization of ACPO products. Our strong team of material scientists with a depth of knowledge in adhesives, base labels and surface chemistry, will accelerate innovation of the ACPO products.
PKI: Will ACPO retain its own branding? And, will there be any impact on current ACPO customers?
JD: For the current time, ACPO will retain its own branding but will eventually become an Avery Dennison product line. Our top priority is to ensure that the transition for both current ACPO customers and current Avery Dennison customers is smooth and that we continue the unmatched customer responsiveness and quality for customers of both businesses.