Proper Perspective
Curbing that non-rational behavior is an imperative for the label industry if it is to continue the steady growth sustained over the last several years. Printers' tendency may be to watch the Dow and hit the panic button, simply because they have become accustomed to record growth rates.
Part of the let-down aspect of the end of 2000 seems almost inevitable now. As the soon-to-be released 2001 Tag and Label Manufacturers Institute (TLMI) North American Pressure-Sensitive Label Study (NALS) suggests, significant label market growth was expected in 2000 because of the economic exuberance evidenced in 1999. New product launches and consumer product promotional campaigns were at an all-time high in 1999, NALS learned, and pressure-sensitive labeling technology was the beneficiary of multiple product migration shifts lending themselves to pressure-sensitive application methods.
- Companies:
- Printing Industries of America, Inc.